Served as lead creative and designer for the development of internal training campaigns [videos, presentations, mobile articles and one sheets] for HP. This included art direction, design, copywriting/copyediting, set dressing, prop development, wardrobe selection, talent direction, insuring brand consistency, client interactions and video reviews.
Lead Creative (Videography/Editing) - Kyle McDonald
Lead Creative (Multimedia/Design) - Hannah Baye
Videographer/Editor - Andy Donaldson
Producer/Writer - Patrick Gannon, Mike Gorzelanski
Writer - Brian Ruben
HP PRINT RELEVANCE
ART DIRECTION / SET DRESSING / WARDROBE / PROP DESIGN
Direction and design for a video series detailing print relevance among college students. All props, wardrobe and posters were sourced and designed specific to the project brief. For details about the development of this shoot please click here.
HP TANGO
ART DIRECTION / LOCATION SCOUTING / SET DRESSING / WARDROBE / PROP DESIGN
Direction and design for a set of videos debuting the new HP Tango Printer. Presentation, one sheet and mobile article were also developed as a part of this module. For details about the development of this shoot please click here.
VARIOUS SHOOTS
ART DIRECTION / DESIGN
Behind the scenes images from various shoots
HP SMB LIFESTYLE
ART DIRECTION / TALENT SELECTION / LOCATION SCOUTING / SET DRESSING / WARDROBE / PROP DESIGN
Direction and design for a set of videos featuring HP products being used in small-to-medium business (SMB) business environments. Presentation, one sheet and mobile article were also developed as a part of this module.
Producer/Writer - Mike Gorzelanski
Videographer/Editor - Andy Donaldson
STAPLES LIVE EVENT
GRAPHIC DESIGN / ART DIRECTION
Design and development of a relay game board and accompanying game sheet for a live event in Orlando, FL. Board had to be designed and constructed featuring removable tiles so only one question would appear at a time. The accompanying game sheet was used for taking notes during the live presentation.
HP TRAINING COLLATERAL - PRESENTATION DECK
GRAPHIC DESIGN / ART DIRECTION
Training presentation deck for retail sales associates. Details product specs and lists the steps to demo a product in aisle. Progressive work included a gradual update of templates for presentation deck, mobile article and one sheet.
HP TRAINING COLLATERAL - MOBILE ARTICLE
GRAPHIC DESIGN / ART DIRECTION
HP TRAINING COLLATERAL - ONE SHEET
GRAPHIC DESIGN / ART DIRECTION